Hello again, world!
Focus on Content Before Content Marketing
Do Bookmarks and Tweets Measure What We’ve Lost?
Twitter Now Recommends People to Follow
Latest
Hello again, world!
So I blew up my blog by accident! I’m in the process of restoring (most of) it. In the mean feel free to follow me on Twitter where… Read More »
Focus on Content Before Content Marketing
In the past few days I’ve seen a ton of great posts on the importance of content marketing and the need for a content strategy. Here’s a post… Read More »
Do Bookmarks and Tweets Measure What We’ve Lost?
Below are the immortal lines from a Simon and Garfunkel song, “The Dangling Conversation“. It’s a great song and I’ve embedded a YouTube video at the bottom of… Read More »
Twitter Now Recommends People to Follow
On Friday Twitter announced on their blog a (long awaited) new feature that allows you to “discover” who to follow. This recommendation engine will be one of thier… Read More »
How Marketers Should Explore New Frontiers
Everyone likes to believe there is a plan and businesses follow those plans to become successful, but what I’ve found is that there are a lot of unknowns… Read More »
Data Porn, Data Pimps and Data Ho’s
Data rules the post-information age more so than ever. In fact the current age, the age of conversation or the age of attention, whatever we call it is… Read More »
Foursquare Cops: The Battle for Mayorship Begins
Are you as competitive about retaining the Foursquare Mayorship of your office? How about the local coffee joint or fast food place? Friends and colleagues trying to illegally… Read More »
Lost Amongst The Trees of Social Media?
Don’t forget to see the forest, don’t forget about the leads… Social media is great for having conversations, engaging new audiences and in general being social. But don’t… Read More »
Hi there! I’m Prashant Kaw and I am a marketing technologist or what I like to call a Markitecht! I use and build technology for marketers. I work in marketing operations for OpFocus, located in Burlington, MA. Markitechture is a blog about marketing operations, software and technology. 
