3 Ways To Think About Blog Promotion

by Prashant Kaw on October 25, 2009

On Friday I did a webinar with Ellie Mirman on how to promote your business blog using the HubSpot software. I framed the webinar into three ways to think about blog promotion:

1. Passive promotion: The notion here is that you can optimize your site using relevant keywords and over time you will passively attract more and more visitors to your blog.

2. Automated promotion: Thanks to RSS it is now easy to include the feed for your blog into various social media profiles. Above and beyond that the HubSpot software can automatically post tweets and status updates to various social media profiles. This is how technology have help with automated promotion.

3. Active promotion: This is the crux of blog promotion and we touch on how to interact with community and use social networking sites such as LinkedIn to answer questions and get your blog out there.

Enjoy the slides above of view the entire recorded presentation on the hubspot product webinars page.

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Linked Data And Building The Tower of Babel

by Prashant Kaw on September 29, 2009

tower-of-babel-thomas-thomas

The mythical Tower of Babel represented an endeavor so great that it rivaled the heavens.  According to the bible, a united humanity speaking a single language participated in the building of the tower.  That’s the future of the world wide web envisioned by Dr. Tim Berners-Lee, inventor of the internet.

Dr. Berners-Lee in this impassioned TED talk on what he calls Linked Data describes an internet with open databases that can be linked with one another online to facilitate research and learning.  Wikipedia is perhaps a simplistic example of such an entity but at a very minute scale.

Key principles of Linked Data include:

  1. Providing valuable information that is structured (or tagged) using meta data
  2. The use of URIs to identify sources of information
  3. Accessibility to the data by people and user agents via the HTTP protocol
  4. The inclusion of links or URIs to additional, related sources of information to faciliate discovery

While it appears Dr. Lee’s vision is humanitarian in nature given he wants organizations to share their information extrinsically to the public at large this idea is valuable to corporations who implement this intrinsically.  This is founded on the principles of Data Democracy which I wrote about on the HubSpot blog sometime back.

If you have any interest in the internet I highly recommend you should watch the video to get a glimpse of the future. It’s great content and really well delivered!

Photo credit: Thomas Thomas

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