Some of my friends have asked me what I plan to write about in my blog and others have cautioned me that my blog topic is very broad. Blogging is about finding a niche topic and writing about it. Technology driven marketing is a very broad topic and nowadays technology drives everything. [...]
18 May, 2008
Posted by: Prashant Kaw In: FaceBook| Google AdWords| bone carrot or fish| contextual advertising
The other day my four-month old son Vivek was wearing this cute outfit with 3 little figures running down the front. They were of a dog, a rabbit and a bear. Each of them had their choice meal at hand with a line underneath that respectively read: I like Bone, I like Carrot, and I [...]
It’s a wonder that Marketing did not start in the sciences! I would think that marketing is the epitome of cause and effect. You communicate a message, a benefit, a product’s function at large and your company would see a rise in inquiries, a bump in opportunities and hopefully a sizable blip in [...]
In Architecture school we debated the importance of form versus function. Does form follow function or is it the other way around? That’s a problem as tricky as the chicken and the egg issue. However what everyone will agree on is that both form and function are integral to building. [...]