In Architecture school we debated the importance of form versus function. Does form follow function or is it the other way around? That’s a problem as tricky as the chicken and the egg issue. However what everyone will agree on is that both form and function are integral to building. In very few fields do art and science come together such as in Architecture. At the end of the day the field of Architecture is like a continuum with the art (form) at one extreme and the science (function) at the other just like form and function.
The same goes for Marketing. Today Marketing is on the continuum of the arts such as copy writing, messaging, imagery on one end and technology on the other end. I cannot imagine marketing without technology today. Most traditional forms of marketing have some component of technology whether it is using displays at trade shows or embedding urls in direct mail.
With that said, simply, markitechture.com is about the architecture of marketing. What are the building blocks of any marketing campaign or strategy? What went into the execution? Although my experience and knowledge is more on the technology end of the continuum I will try and provide commentary and insight on the form side too. Also I will try to go a level deeper whenever possible to talk about conceptual themes such as lead nurturing, new media strategies, etc. I hope you will find the material helpful and engaging. Thanks for surfing in — Let’s go build!
Sphere It
