Some of my friends have asked me what I plan to write about in my blog and others have cautioned me that my blog topic is very broad. Blogging is about finding a niche topic and writing about it. Technology driven marketing is a very broad topic and nowadays technology drives everything. True, true, true and true!
My answer to them at this time is that I’m trying to find my voice. Anyone who’s done a lot of writing will tell you that it takes a while to hone in on that kernel that you will love to write about and you can make your own. You can choose to write about something you love, or you can choose to write about something you are good at. And usually the two meet somewhere in the middle and blend to make your unique flavor.
I’m starting with a very broad topic because I love the macro level concept of technology and marketing coming together and I really cannot see marketing execution without some involvement of technology. Specifically, today internet technology has become the backbone of marketing. Perhaps in the near future I could focus on how mobile technology supports all of marketing if that comes to pass.
Beyond that I have several areas in marketing that I love or consider myself an expert like lead generation and analytics and I’m slowly coming up to speed with new media and social media marketing. Will I get more granular talking about interface design and architecture of web assets and how those help drive conversion? Most definitely. I will be focusing on all of these in my blog posts and along the way I will discover my voice.
Your writing voice is like a business model. Most startups go through a shifting business model till they find one that works and eventually sticks with their end users. At various stages of the business the model has to be adjusted according to market conditions, growing pains, etc. The same goes for writing or blogging. All you can do is keep at it till you find what works for yourself and sticks with your readers and adjust over time. And, it truly is as enjoyable as the thrill of the hunt!
I hope you all continue to keep me company on this journey of discovery.
Sphere It
