markitechture.com

I recently came across this great post by Jonathan Block on the Sirius Decisions blog. He hits the nail on the head with his comments on maintaining the quality of marketing databases. Here’s what he says:

Dirty databases abound despite significant efforts by demand creation executives.
Most companies focus on trying to clean the entire [...]

Last week I was at the Golden Gate bridge in San Francisco, California. Staring at the pylons of this architectural wonder I marveled how the span supported around 2 million car crossings per month!
There were 3 basic processes being supported here — vehicles traveling northbound, vehicles traveling southbound and the trolls collecting a toll. [...]