On Friday I did a webinar with Ellie Mirman on how to promote your business blog using the HubSpot software. I framed the webinar into three ways to think about blog promotion:
1. Passive promotion: The notion here is that you can optimize your site using relevant keywords and over time you will passively attract more and more visitors to your blog.
2. Automated promotion: Thanks to RSS it is now easy to include the feed for your blog into various social media profiles. Above and beyond that the HubSpot software can automatically post tweets and status updates to various social media profiles. This is how technology have help with automated promotion.
3. Active promotion: This is the crux of blog promotion and we touch on how to interact with community and use social networking sites such as LinkedIn to answer questions and get your blog out there.
Enjoy the slides above of view the entire recorded presentation on the hubspot product webinars page.
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