…Being Social!
This morning I came across this passionate post written by Todd Defren, PR innovator and the principle at Shift Communications.
His observation of the “lack of social” in social media while not new, reminded me of a story my Uncle shared with me about his teacher, Sri Satya Sai Baba.
People visiting Baba would often say, “Baba, I want peace.” To that Baba’s response would be: “Take away “want” (desire), take away “I” (ego). And then there’s just peace.”
It seems like social media marketers and brand ambassadors (me included) tend to easily get forget that as we get caught up in the MEDIA part of social media. How can we make a conscious effort to ditch the promotional aspects of the space and just focus on people?
So taking a key from Baba, let’s remember to: take away Media (often our agenda), take away marketing (purpose of our work) and just be social. As Todd aptly titled his post, It’s About the People, Stupid!
If you want to be social, you can connect with me @prashantkaw on twitter!
