markitechture.com

We’ve all heard the term segmentation and that most companies segment their lists using various demographics such as industry vertical, company type (B2B or B2C), size of company by revenue or by number of employees, etc.  For most part this information is collected directly from the end user via conversion forms on one’s website, or, [...]

I recently came across this great post by Jonathan Block on the Sirius Decisions blog. He hits the nail on the head with his comments on maintaining the quality of marketing databases. Here’s what he says:

Dirty databases abound despite significant efforts by demand creation executives.
Most companies focus on trying to clean the entire [...]