21 Jun, 2008
It’s About the Process Not the System
Posted by: Prashant Kaw In: best practices| data quality| databases
I recently came across this great post by Jonathan Block on the Sirius Decisions blog. He hits the nail on the head with his comments on maintaining the quality of marketing databases. Here’s what he says:
Dirty databases abound despite significant efforts by demand creation executives.
Most companies focus on trying to clean the entire [...]