Last week I was at the Golden Gate bridge in San Francisco, California. Staring at the pylons of this architectural wonder I marveled how the span supported around 2 million car crossings per month!

There were 3 basic processes being supported here — vehicles traveling northbound, vehicles traveling southbound and the trolls collecting a toll. (I’m going to leave out the jumpers because I didn’t see any!) I could not help but think how this was a perfect analogy for Markitechture.

I’d like to think of Markitechture as this giant bridge supported by mighty pillars of technology with a span that helps support 3 fundamental requirements for marketing today:

1. Connecting people to people
2. Connecting people to information
3. Connecting information to information.

Process management is key to both businesses and people (the vehicles) achieving their respective goals. And these goals can be anything from conducting commerce to social networking. So if process management is the span of Markitechture, the four main supporting pillars would be: databases, applications, communications, and content. More on each of these pillars and process management in a future post. Time to go build. Bye for now!