A lot of companies refrain from using twitter and other social media because they feel their customers are not on there.  But what if someone were bashing your company on twitter?  Let’s face the facts — the twitter community has a large reach (and mighty influence), whether it is in social media or outside of it.

Check out this dialog below between @chrisbrogan and @technorati.  Chris had a bad user experience with the Technorati site, vented about it on twitter (without addressing them directly, mind you!) and they immediately responded to it.  How cool is that!

Are you missing opportunities to respond to some bashing or constructive criticism by not getting involved? Are you missing a chance to influence experts or analysts in your field even if your customer audience is not using social media? It’s easy to get involved, get started today and start influencing today!