Comments for markitechture.com

Comment on Is your email list permission based? by Linda

Linda — Sat, 22 Nov 2008 04:38:08 +0000

It makes so much sense NOT to spam!! It is so annoying! Marketers should just concentrate on building a list via opt in! Not spam! Marketing is great when you are being marketed to by choice!!!

Comment on Is your email list permission based? by Pete Kulenek

Pete Kulenek — Wed, 12 Nov 2008 14:59:56 +0000

I don’t know how spammers even get that many responses. If I don’t know your name or have not signed up for info even related to your email, you don’t even get a second thought. And how about the emails with a subject line of winning the lottery or other offers of giving me large sums of money. Who opens any of those?

Comment on How Not to Generate Leads via Telemarketing by David Brown

David Brown — Sun, 09 Nov 2008 13:57:13 +0000

So are you saying it’s better to be found online via Google than it is to spend countless hours cold calling? Brilliant! I have some clients I’d like you to speak w/ LOL

Great video - Hubspot is an awesome site! wtg guys

Comment on How Not to Generate Leads via Telemarketing by Luana

Luana — Tue, 28 Oct 2008 23:24:10 +0000

Good for people to know.

Comment on Data Flexibility: To Range or Not to Range by Markitecht

Markitecht — Sun, 20 Jul 2008 18:41:31 +0000

Great points! Actually there are plenty of opportunities to touch base with the lead. Lead gen is usually a marketing and sales process. So once marketing has got the lead and qualified it, there is most likely some live follow-up process by sales where some of this information can be verified. Ideally the follow-up happens very close to the date the lead was generated and the information is not stale.

Let’s say the contact was not interested in purchasing product at the time, it is marketing’s responsibility to maintain a relationship with the contact and ensure that over time the contact refreshes their info.

This can be implicit through another offer form, or explicitly by saying something like: “We’re updating our DB and want to make sure we have your correct info on file”.